Sales Tip: Use Imaginative Language
A weakness in telesales is lacking the visual capability to explain things.
For example, you cannot show sales materials brochures, et cetera, to make your case over the phone as you can in person.
That's why it's imperative to use visual language to "paint the picture" for your prospects in final expense telesales.
As often as possible, I like to use phrases such as:
"Can you picture..."
"Imagine for a moment..."
Both phrases conjure up images in your prospect's mind. This facilitates a deeper and more emotional understanding of what you're explaining.
EXAMPLES
"Imagine what would happen if you passed away with no coverage and your kids would have to pay the bill. How would you feel?"
"Imagine you had a term plan that was canceled at 80 years old, and all those years you paid were for nothing. How would you feel?"
Bottom line, these are powerful phrases you should use in every telesales conversation with prospects.
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